Alejandro Macias is a coffee grower of 4 generations from Valle del Cauca, from the Lusitania farm, a farm with a family tradition, and one of the pioneers in the region in the cultivation and processing of coffee. Throughout his life, he has been trained to produce quality coffees, being a barista and copper, and to have a clear understanding of the effects that each of the processes of harvesting, fermentation, and drying have on the cup. In 2022 he came in third place in the best processes in the To Roast contest in Colombia, achieving one of his greatest dreams which is to position the farm of his parents Consuelo Marin and Javier Macias who for so many years have been striving to obtain high-quality coffees and to maintain a sustainable coffee culture..