The coffee harvest season is the most crucial time of year, when coffee cherries are handpicked at their peak ripeness. Depending on the region, this season can last from a few weeks to several months. The quality of the coffee depends heavily on the precision and timing of this process. 

In Colombia, the harvest season typically runs from October to February, especially in key coffee-producing regions like Antioquia, Caldas, Risaralda, and Quindío. Regions such as Nariño, Huila, Tolima, and parts of Cauca are also active during this time. Approximately 50-60% of Colombia’s coffee-growing areas are in full harvest mode, although this can vary by region.

Harvesting coffee is labor-intensive, often requiring thousands of workers to ensure cherries are picked at their peak. However, labor shortages, unpredictable weather, and rising production costs make this period especially challenging.

This year, Colombia has been particularly affected by phenomenon of "El Niño", leading to severe droughts that directly impacted yields and crops. According to data presented by the Ministry of Environment on April 15, 2024, during the January-March quarter, 277 municipalities across 24 departments experienced water shortages. This meant that the main sources of drinking water were below normal levels. Approximately 20-25% of municipalities in the country faced some form of water shortage, with 82 municipalities implementing water rationing to manage water flows and ensure the supply of potable water nationwide.

We believe in the power of community to tackle challenges like those faced during harvest season and to share with the world the journey of coffee from farm to cup. Together, we can transform the coffee industry and make a direct impact at every step of the process.